Where to Send Users After They Log In or Register on WooCommerce (Without Confusing Them)

Okay so like, ever logged into a site and then just… stared at the screen like “cool but what now?” Yeah. It’s a vibe killer. And if your WooCommerce store does the same thing to users after they log in or register, that’s honestly not it. You don’t want people wandering around lost. That’s where woocommerce redirect after login stuff comes into play.

We're gonna talk about how to actually send people to the right place after login or registration, so they don’t end up clicking random links trying to figure out where their cart or account is.

Why Redirects After Login and Registration Actually Matter

It’s not just about looking fancy or whatever. Redirects are about function. Imagine someone signing up just to buy something and then landing on your homepage instead of, idk, the cart or checkout page? That’s how sales get dropped. And tbh, people don’t have patience anymore.

Setting up redirect after login woocommerce is like saying “yo, welcome back, here’s where you wanna go.” It makes the flow feel natural even if you’re not doing anything crazy with design.

Also yeah, registration redirects matter too. Not just login. Someone signs up for the first time—they should land somewhere useful, not in a place that makes them second guess why they signed up at all.

Who Even Needs This?

You do. Like actually. If you’re running a WooCommerce store and have user logins (which you probs do), this is your thing.

Here’s who else might:

• New users – Need direction after registering.

• Returning customers – Wanna see orders or cart fast.

• Wholesale customers or vendors – Need their special dashboards.

• Members or subscribers – Should land on the “you got access” page.

• Admins or staff – Definitely shouldn’t be sent to the shop page.

Bottom line: one redirect does not fit all.

Alright Cool, But What Pages Should You Send Them To?

Depends on your vibe. Here's a quick list tho:

• Cart Page – Perfect if you want ‘em to finish shopping.

• My Account Page – Safe go-to for basic users.

• Shop Page – Let 'em browse.

• Dashboard – For vendors, contributors, or admins.

• Custom Page – Like a thank-you or intro page just for newbies.

• Checkout Page – Skip straight to business.

Redirecting ain’t about being fancy. It’s about being smart and making sure people land where they need to, fast.

What Tools Actually Let You Do This?

So unless you’re some kind of code wizard (not judging), you're gonna wanna use a plugin. And no shame in that—it’s honestly easier and less risky.

Here’s what you can roll with:

???? LoginWP (formerly Peter’s Login Redirect)

• Pretty simple to use.

• Lets you redirect based on user role or even username.

• Great for small setups.

???? WooCommerce Redirect After Login Plugin

• Okay, this one’s like tailor-made for this.

• Works directly with WooCommerce and its user system.

• Super handy if you're running different types of users (like customers vs vendors).

???? Theme My Login

• Adds custom login and register pages.

• You can set redirection rules right there.

• Also looks a bit better than the plain Woo login.

So yeah—if you're using woocommerce redirect after login, grabbing one of these is kinda the move.

How to Set Redirects for Login & Registration (Real Quick Walkthrough)

Let’s walk you through setting this up. Easy steps, no code drama.

Step 1: Install a Plugin

Go to your WordPress dashboard > Plugins > Add New. Search something like "LoginWP" or the WooCommerce redirect plugin. Install & activate.

Step 2: Open Settings

Each plugin will usually have its own section in Settings or under Users. Click through.

Step 3: Add Redirection Rules

Pick what kind of redirect you wanna do:

• After login? Pick user roles and where to send them.

• After registration? Choose where first-time users land.

Paste the URL you want them to land on. (Full URL with https please—no shortcuts.)

Step 4: Save

Don’t forget this part. Test by logging in or registering through an incognito window.

Done. Not rocket science.

Got Multiple User Roles? Do Role-Based Redirects

If you’re dealing with different types of users, this is where redirect after login woocommerce settings shine.

Let’s say:

• Admins go to /wp-admin

• Customers go to /my-account

• Wholesale buyers go to /wholesale-dashboard

Just set those rules up by user role. That way, they all land in the right spot, and you don’t gotta deal with angry emails like “uhh I logged in and can’t find anything.”

Don’t Forget the Registration Side of Things

Login and registration are two diff events. Like yeah, they feel similar, but registration is the first impression. If a user signs up and ends up somewhere lame, they’re out.

Tips for that:

• Make a cool welcome page.

• Send them to a special “starter dashboard” if it’s a membership thing.

• Or even straight to their account page where they can start shopping.

Plugins usually let you set both login and registration redirects in the same place. Just look for the option.

Avoid These Kinda Common Redirect Mess-Ups

Seriously—don’t skip this section. Most people mess up here:

• Looping Redirects – User logs in, gets sent back to login page again. Over and over. Happens if login page is also the redirect page. Big no-no.

• Wrong URLs – Don’t copy-paste admin-only links for customers. They’ll get blocked or error messages.

• Not Testing – Always try it out using a test account. Or test it in private browser mode. That way, you’re seeing what a fresh user sees.

• Forgetting Mobile Users – Sometimes themes break on mobile. Check your redirections on phones too.

Wanna Add Some Sass? Use Custom Login Pages + Redirects

Okay so optional, but let’s be honest—WordPress login pages are kind of ugly. You can totally make one that matches your store’s vibe using plugins like Theme My Login or Custom Login Page Customizer.

And then when users log in or register, they don’t just get hit with the default white screen and small logo. Instead, it feels like part of your store. Redirection still works the same, but now the whole thing’s more put together.

Wrapping It All Up: Set It and Forget It (Kinda)

Redirects don’t take that long to set up, but they seriously matter. Especially for stores using WooCommerce. Without woocommerce redirect after login rules, users can get confused fast and that’s a whole mess you don’t want.

Set the page. Choose your roles. Point users where they need to go. That’s it. You’re not just making it look better—you’re literally making your store easier to use. And honestly? That’s what gets people to stay and actually buy stuff.

And yeah, test it. Always. Because nobody wants to get stuck in a redirect loop or lost in the void of your homepage.