Every Door Direct Mail (EDDM): The Smartest Way to Reach Local Customers

In today's highly digital world, it's easy to overlook the power of a physical marketing piece something that your audience can actually hold, read, and remember. Thats where Every Door Direct Mail (EDDM) comes in. Designed by the United States Postal Service (USPS), EDDM allows businesses to target entire neighborhoods without the need for a mailing list.

If youre a local business looking to grow your visibility and drive real results, EDDM is one of the most cost-effective marketing tools available today and Mail Pros USA is here to help you use it to its full potential.

What Is EDDM and How Does It Work?

Every Door Direct Mail (EDDM) enables businesses to send postcards, flyers, or brochures to every residential or business address in a specific ZIP code or postal route. Rather than compiling or buying a mailing list, you simply select the areas you want to target and USPS handles the delivery to every door.

At Mail Pros USA, our team takes care of everything:

• Designing USPS-approved postcards or mailers

• Printing in high quality and full color

• Sorting and bundling according to USPS guidelines

• Dropping your mail at the local post office for distribution

Its that simple. No stress, no wasted effort just direct access to your ideal customers.

Why Choose EDDM Over Other Forms of Marketing?

EDDM offers distinct benefits that make it ideal for local promotions and mass outreach:

? No Mailing List Needed

Unlike traditional direct mail campaigns, EDDM doesn't require a database. You can reach every home or business in a postal route effortlessly.

? Highly Targeted by Geography

You can choose ZIP codes, cities, or neighborhoods where your services are most relevant. Want to promote in an upscale neighborhood? Target routes by income, age group, or household type.

? Cost-Effective

Since EDDM uses bulk USPS rates and avoids data list costs, it's far more affordable than many other marketing channels.

? High Engagement

A full-color postcard or large flyer in the mailbox is almost guaranteed to be seen and unlike emails, it won't end up in a spam folder.

Industries That Thrive with EDDM

EDDM is ideal for a wide variety of industries. At Mail Pros USA, weve seen excellent results for businesses like:

• Real Estate Agents advertising new listings and open houses

• Restaurants promoting new menus, discounts, or grand openings

• Local Contractors like HVAC, roofing, and landscaping services

• Retail Stores launching seasonal sales or product promotions

• Gyms & Fitness Centers advertising memberships and training programs

• Political Campaigns reaching voters with candidate messages

If your business serves a specific location, EDDM helps you own that territory.

How Mail Pros USA Makes EDDM Easy

Running a successful EDDM campaign involves more than printing and mailing. You need to follow strict USPS regulations, bundle mail pieces correctly, and use route selection tools.

Thats where Mail Pros USA comes in with over 20 years of experience, we manage the full EDDM process from start to finish:

• ? Professional Design & Layout

• ? Full-Service Printing & Finishing

• ? Route Selection & Mapping

• ? Bundling & USPS Paperwork

• ? Timely Drop-Off to Local Post Offices

All you have to do is choose your target area and approve the design we take care of the rest.

Real Example: Small Business, Big Results

A small family-owned pizza shop in Orange County, CA, partnered with Mail Pros USA for an EDDM campaign. They sent out 10,000 postcards to local neighborhoods with a Buy One Get One Free coupon.

The results?

• A 7.8% response rate

• 3x increase in website traffic

• Dozens of new loyal customers in 30 days

EDDM delivered not only leads, but repeat business proving its long-term value.

Get Started with EDDM Today

If you're ready to grow your business locally and cost-effectively, Every Door Direct Mail is your answer. Whether youre promoting a grand opening, a seasonal sale, or simply want to reach new customers, EDDM gives you the reach and visibility you need without the high costs or complicated process.

With Mail Pros USA by your side, your next campaign will be professional, polished, and perfectly delivered right to your audiences doorstep.